Business Plan – Focus it and Make it Usable

The strategic business plan offered by Dynaminds provides an implementable blue print for companies and is suitable for medium size enterprises. In order to win your game, you must be ready to adapt to whatever gets thrown at you. Your business requires a strategy that can be suitably adapted for the changing environment around it so that you can enjoy long-lasting success and prosperity. Look out, then look in. This is the key to an adaptable strategy which in practise entails a combination of steps that will allow you to visualise possible changes to the environment that may affect you, examine the consequences, work out the best possible plan to win and act on it.

The strategic business plan is a holistic view of why the company exists and how it plans to execute this existence. For most organizations the business planning cycle goes hand-in-hand with the annual budgeting and various team conversations get held in the process of building the plan for the next year. As a general guide, the areas covered in the business plan are:

  • The Unique Value Proposition
  • Strategic Objectives
  • Clarity of Scope
  • Industry Analysis
  • Market Analysis
  • Competitor Analysis
  • Marketing Tactics
  • Operations and People
  • Financial Forecasts
  • Uncertainties and Scenarios

Since the strategic business plan is the blue print of the organization and requires intimate exposure to the heart of the company, it is imperative that there is a very firm connection in the engagement between the managing director, CEO or owner of the business and the Dynaminds consultant. The state of the enterprise also plays a role in the practical ability to realistically create value for the business going forward. And high demand places a limitation on availability of value creating resources. Therefore not all businesses who apply will necessarily be able to engage this prestigious service from Dynaminds.

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