Merely making a decision changes very little. Acting on a decision is what counts. It sounds very obvious but there are many teams who repeatedly will have a conversation amongst themselves and all agree on what the ‘right thing’ to do is without the follow through action. Call them Strategic Theorists or Pie in the Sky Conversations, it is often blamed on the ‘busy’ness of the business’. The point of the strategic conversation is make the necessary changes so that the business can get busy in the right direction; the ‘stuff’ that counts. Therefore the conversation is not complete without an action plan which holds people accountable to each other in implementing the decisions. It is a very clear, who must do what by when, first steps to taking action.