Taking two principal variables affecting mobile fechnology and marketing, a relatively controllable uncertainty, unification / fragmentation, and the other less controllable, market satisfaction, a 2×2 matrix or scenario game board can be constructed. This matrix presents a best-case scenario, a worst-case scenario, as well as two intermediate scenarios. Here is the board with our current global position.
The opinion of the strategists at Dynaminds is that power trading with reference to mobile fechnology and marketing will be when advertising spend is instantaneously converted to cash. This may occur through the mobile web, direct messaging and individuals being able to purchase using there telephone account. The money will then be deducted at the click of a button without a credit card whether on a mobile pay-as-you-go or contract. This will satisfy the consumer’s insatiable appetite for instant gratification with products or services.